Giving credit where credit is due, the concept of this project originated from a comedy sketch by comedian Jim Gaffigan. I wanted to create a packaging label that utilized my illustration skill, added some humor, and was fun to do. Success. A product of the hypothetical company Humble Mammoth comes peanut butter that is so chunky it's just peanuts. A fun challenge to spread, and an even more fun challenge to design packaging for. Enjoy!
